You must already know that social media is a platform that can help you to spread blog content. The most frequently used social media are Twitter, Facebook, and Instagram.
Indeed, the three social media websites are most often recommended by SEO experts and marketers to share your blog content. But, have you heard of Pinterest?
Pinterest is an online pinboard that is used to collect multimedia from various websites. You can make how many pinboards you want. This, of course, helps to organize the images that catch your eye.
For example, if you want to collect the recipes for cooking foods you find online, you can create a board called ‘Recipes.’ The way Pinterest users interact is by likes, comments, and re-pin content from one another.
Maybe you wonder how this social media website can help you promote blog content and increase your website traffic?
Several things can explain why Pinterest is one of the right platforms to increase website traffic or promote your blog content:
- A Pin on Pinterest can go much further than a tweet.
- A pin can increase page visits and page views.
- E-commerce websites that use Pinterest earn the US $78 for each Pin.
- The odds of a Pin being seen by people are up to one week. This is certainly much longer when compared to the time of a tweet for 24 minutes and 90 minutes for a Facebook post.
If you’re still unsure about using Pinterest, some big brands like Wal-Mart, Apple, and Lowe’s are using Pinterest as part of their online marketing strategy. If these big brands use Pinterest, it doesn’t hurt to try.
For those interested in this social media marketing strategy, keep reading this article for a complete guide.
Let’s know how to use Pinterest to increase website traffic in 2021.
1. Take advantage of Pinterest for Business
To start using, of course, you need to create a Pinterest account. Most ordinary people start by creating a personal account. It’s a good idea to create a personal account to distinguish which Pins are more personal and irrelevant to your blog.
However, to use Pinterest as a marketing strategy, it would be better to register yourself on Pinterest for Business. If you already have a Pinterest account, you can also change your account to a business account.
Don’t forget to verify your blog and connect your Pinterest account with your blog after you register. Linking a Pinterest account with a blog can make it easier for you to see the re-pins, clicks you get and saves you get from the blog. To link these two accounts, you need to verify your blog in Pinterest settings.
Once the two accounts are linked, you can start setting up your Pinterest bio. Make sure that your Pinterest has a link to your blog. Your profile image should also match your Twitter, Facebook, and Instagram.
These are the things that can help with blog branding. Don’t forget to include a short bio and a link to your blog. People who find your Pinterest account may also be interested in reading your blog. Make it easy for readers.
2. Take advantage of tools from Pinterest
Using Pinterest for Business, you will get access to Pinterest analytics. This tool can help you to see how successful your various Pinterest account activities are.
Apart from that, you can also sign up for Rich Pins. This tool makes your pins more detailed than standard pins such as an article title, a map, and even a movie rating.
You can use; movie, article, product, app, recipe, and place. Each category of rich pins has its upgrades, tailored to what is needed. Rich Pins also make Pinterest trust your content more.
For bloggers, article pins will help promote your blog post by including a logo, a larger headline, and a link to visit the post. You can also combine it with a WordPress plugin like Yoast SEO.
3. Features on Pinterest
Apart from the two tools mentioned above, there are several features on Pinterest that can help you develop a pinning strategy on this website:
- Pinterest guides. This feature is intended to help beginners use Pinterest, Pin, use analytics, and optimize their boards.
- Marketing blog. Pinterest is also their blog where you can learn various marketing tips, especially using Pinterest, and announce the latest updates from Pinterest.
- Video library. This website also has a small video library containing videos on creating a Pin that will get a lot of clicks, how you can optimize the campaigns you do for your business, and much more.
- Tools. Tools such as promoted pins and ‘pin it’ buttons are also available to help people reach a wider audience. You can take advantage of these tools to make it easier for people to find, visit, and pin your articles.
Keep in mind that the more people pin your website content to their Pinterest, the more credible your website will be to Pinterest. If Pinterest thinks your website is trustworthy, your website’s Pins will appear at the beginning of Pinterest search results.
Another way to ensure that your Pins will be on the first page of search results is to maintain quality links. Make sure that the existing link for a Pin is relevant and links to high-quality content.
4. Focus with Image Description
Each Pin has a description below the image. Most bloggers choose to write the title of your article and a short description of what was discussed in the article.
To get the most out of your Pins and increase engagement, there are several ways you can create a great Pin:
- Write a description that helps pinners understand what is in the blog post they just pinned.
- Try to explain in detail even if your description is only two or three sentences long to help tell pinners what the article is about. Please provide enough information to get the pinners’ attention to click on the link you entered.
- Use sensory-related words and positive phrases to attract attention from pinners.
- Use call-to-action (CTA) words in pin descriptions. You can use words like “check out” or “click for the full tip.” Using a CTA can increase engagement and engagement on Pinterest by 80 percent.
Pins with a description of no more than 200 characters are more likely to get Pins from other people. Don’t forget to include your target keyword in your profile, pin description, and board description. SEO must still be applied in writing info and descriptions on Pinterest. You can also use relevant hashtags in your Pin descriptions.
5. Pay attention to image quality
One of the factors that make Pinterest attractive to many people is the images bloggers use for their pins. Use the best images you have to optimize your Pins and get high engagement and engagement.
The following are some of the things you should pay attention to in creating and choosing the images you will use for Pinterest.
First, pay attention to the size of the image you are using. The pictures on Pinterest are usually in vertical format or extending downward. 80% of regular users go to Pinterest via their smartphone. Using an image that is stretched downward more sensible than using an image that is stretched sideways.
Second, use an attractive image. Visuals that don’t have pictures of people usually receive 23% more re-pins.
- Use bright colors
- Choose a background that matches the context of the image. Avoid using a white background. Choose a background that can make your photo more attractive.
- Use red tones in your photos. Images with colors like red, orange, or pink get much more re-pins than images with blue tones.
- A lighter image also performs 20 times better than a darker visual.
Pinterest also provides some suggestions for making better Pins. They suggest doing the following:
- Minimal Logo possible
Anything superfluous is certainly not good, likewise with branding on Pinterest. Make sure that you don’t overdo your branding. You can add credibility to your Pins, but don’t let it distract people from your Pins’ main focus.
The thing you can do to keep branding without making people less focused on what you share is to use a logo. Include the Logo in your pin image, but not too big either. Make sure that the Logo is still visible if people are accessing Pinterest via smartphones.
- High-Quality Image
Good pins use high photo resolution images and professional-looking graphics.
- Simple and Relevant Image
Don’t use random photos that are not relevant to the content of your blog content.
- Text in Image
If you want your Pins to grab the attention of a large crowd and gather traffic to your blog, one idea you can do is include text in your images.
Doing this can help your Pins look more professional and let pinners know what the pins are in quickly.
As you can see above, using text in your image can quickly explain to pinners about your blog content that you pin on your Pinterest.
Well, now compare it with the pins below:
The pins above have no text in their image. You will likely scroll right past these images because these Pins don’t tell you what content the images include.
Nowadays, it’s easy to insert text into your images. There are several image editing tools you can use, such as PicMonkey and Canva.
If you want more comprehensive software, you can buy Adobe Photoshop. This software certainly has a lot more options and tools to make your images stand out even more. They have monthly plans as well as tutorial videos to help you out too.
Fonts also have a big influence on your image design. If you are confused, try using Google Fonts.
6. Find Your Audience
The audience is certainly an important element in any marketing strategy. If you catch people’s attention and they like what they see, they will likely interact with your Pins and regularly visit your blog.
Maybe you are confused about why interactions are important? This is because involvement and interaction can help increase exposure. As mentioned earlier, the more re-pins you get, the higher your pins’ chances of appearing at the top of search results.
There are several ways to find your audience. The first is to find Pinterest users and successful brands in your niche and then follow their followers.
The second way is to find boards that have a lot of followers related to your niche. Just like the first method, follow the followers of this board. Following followers from ideal accounts and boards in your niche is one surefire way to build a target audience on Pinterest.
7. Join the Group Board on Pinterest
Group boards on Pinterest are one of the best ways to interact with other users. The group board referred to here is a board where many people can insert pins into the board. This is one well-known way to give you more exposure.
By joining a community board, you will be able to build your followers and audience quickly. If you are active in the community, other users will recognize you and will be interested in looking at your pins and viewing boards on your Pinterest. If you like what they see, they’ll follow your account.
Then how do you join the group boards? The easiest way is to use PinGroupie. Enter a keyword into the field provided, and they will show you any board group associated with that keyword.
To join the group board, there are several ways you can do:
- Get to know the Group Board Maker
You can start by interacting with them by pinning their content and opening a conversation with them. Pinterest is not just for sharing content, but you can also build your network.
Besides, you can also visit the group board creator’s blog and contact him via the blog. This is a more personal step and will help these group board creators get to know you and trust you the next time you volunteer to join their Pinterest board.
- Check Invitation Instructions
Some group boards have instructions for joining them in the description. Sometimes you need to email the group creator or leave a message on one of their Pins. Approach them politely and explain why you want to join in.
- Invitation from Group Member
If you know someone who is already a member of the group, ask them if they can invite you into it. Members of a group on Pinterest can invite others to join as long as they are allowed by others in the group.
If none of the groups match what you want, you can start a group yourself. Please create a new board as usual and add other people who want to join by entering their name and email.
8. Pinning Your Blog Content
Time can indeed influence whether people view the content we just pinned on Pinterest. There is indeed a lot of data telling us when we should be active on Pinterest so people can see our Pins. But what’s most important is knowing how your audience is using Pinterest.
Using Pinterest Analytics, you can see where your audience lives and how they spend their time on Pinterest. If you know these things about your target audience, you can get an idea of when to share your content on Pinterest for your audience to see and read your content.
FAQs | Pinterest Traffic
How much traffic do you get from Pinterest?
If you’re active on Pinterest for a long time, the traffic will really add up. For example, a food blog shared that they get about 500,000 visitors per month from Pinterest.
Why is my Pinterest traffic dropping?
In some cases, recent changes may be due to updates we are making to prioritize new Pins over already-Pinned content. Pinterest encourages creators to publish new, original content on a regular basis as the best way to build an audience on Pinterest.
Pinterest was the fastest growing social network last year. Therefore it is safe to say that Pinterest will continue to be used by the masses. For bloggers, this can be a great playground to test your image creation skills and marketing skills. To see the results from Pinterest (in the form of click-through-rates you can get), try using the tips shared above.
Now it’s your turn to tell the story. Have any of you used Pinterest before? How does Pinterest help your blog traffic?